With the number of internet users increasing day by day the scope of digital marketing is immense. By 2020 almost all companies are expected to have online presence. People are highly active on social media and other online platforms. If one has not yet made its company online then they are missing out a lot of business opportunities. Some of the important benefits of digital marketing are:
1. High ROI
By adopting tracking and monitoring method we can analyze the result of our campaigns and then take necessary measures if possible. Further with consistent efforts we can generate traffic which eventually converts into leads and sales. With
2. Brand awareness
Rather than having a small column in some newspaper you can have a whole website or blog for yourself where you can build a brand image for your company. After analyzing the need of the target audience if one maintains quality content on its blog, website and other social media pages then new opportunities and eventually leads to brand development.
3. Get ahead of your competitors
With the help of digital marketing experts you know the strategies of your competitor and then take proper actions to cope up with the competition. You can accordingly make strategies to gain strong competitive advantage.
4. You can track your results
With the help of Google analytic and other tools we know the number of visitors to our site, leads generated, conversion rates, online purchase, increase or decrease in traffic, bounce rate, peak trading times and lot of other thing. By using such tools we can actually measure the success of our campaign.
5. Lower cost than the traditional marketing
Compared to print media and television, digital marketing offers their services on a much lower cost. A well planned and targeted campaign can reach a larger and genuine customers on much lower cost than traditional marketing.
6. Global reach
The Internet has reach to global audience. One does not have to be physically present in some store or confined to any geographical territory to do business any more. It is like your store is open for 24 hours because of the on-line presence.
7. Improved conversion rate
Instead of calling your customer or them coming all the way to your shop, they can just click on your website and make purchase. Customers can learn more about your organization.through your website. Engaging content can attract a lot of traffic which eventually will lead to increase in conversion rates.